The Mobile Hub: SEM Techniques

Showing posts with label SEM Techniques. Show all posts

How OutBrain Amplifying Content Works?

Dreaming of seeing your article featured on the CNN, USA Today, NY Times, or many other big names?

Outbrain.com for amplifying content is offering an exciting PPC advertising method, not for ads like Google, Microsoft, and yahoo are doing, but for actual content titles.

So, how does Outbrain works?

Here is what they say about themselves:

Outbrain is the only content discovery platform dedicated exclusively to the distribution of high-quality content.
With Outbrain Amplify, links to your content appear as recommendations on the web's largest content publishers including sites like Wall Street Journal, Reuters & People.com.
Plus, Outbrain optimizes on engagement so the more interesting your content and the more traffic you drive, the more you will be recommended around the web.

Mobile Marketing FutureTrends Infographic

There are 1.2 Billion people accessing the web with their mobile devices whether they are smartphones, tablets, or a regular phone with a browser. Did you also know that 58% of people who own smartphones have used them for store-related shopping? It’s no surprise that ecommerce and brick-and-mortar companies are all working hard to bring mobile shopping options to their customers.

The real question is: are you leveraging mobile technology?

It’s estimated that 63% of people expect to do more shopping on their mobile devices over the next couple of years. As mobile shopping continues to rise steadily in popularity, it’s important for you to stay ahead of the game in order to maintain relationships with your customers to make sure they keep coming back for more.

With Black Friday just around the corner, now is the time for businesses to learn more about how their customers will be shopping this holiday season. My hopes are that the following infographic convinces you to leverage mobile devices:

Infographic Source: http://www.quicksprout.com/2013/09/19/why-all-marketers-should-be-thinking-mobile/?display=wide

Email Marketing Tips Newsfeed

Can You Have More Sales, Too?

Helping over 120,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.

Bounces to Leads Converter - The Ice Breaker of E-Commerce

I got a crazy idea that I believe will rock the SEO world.

let's agree first that SEO (and PPC) are not about traffic anymore but about Revenue and Sales.

Even if you are not selling any product, you need the traffic to sell ads of third parties.

OK then..

Do you know that the only challenge in SEO (and PPC) campaigns is not to drive traffic but to keep them? and what is really more challenging is to convert them to Leads to buy what you are offering.

70-96% of visitors abandoning your site will never return

Here are even more facts:

90%-99% Of Your Marketing Spend Is Completely Worthless
Email is a phenomenal profit driver, however most websites capture less than 1 in 400 emails from visitors (who have not purchased)
Up to 85% of shoppers who add to cart DO NOT BUY ANYTHING

Imagine:

Mrs. Lynda owns a store in a Big Mall and Mr. Christopher happened to pass by her nice store when he was doing his weekly shopping. He stayed for a couple of minutes, went through her products, felt interested in some of them, checked the prices, thought of dropping her store another visit when he is prepared to buy, then he left.

30 minutes later, he entered another store selling the same products like you do, but the store looked better with more promotions and friendly staff. A cute saleswoman broke the ice and approached him. She asked him about what he is looking for, they talked for a while, she showed him some products, he was convinced and bought what he needed.

And never came back to poor Mrs. Lynda who is selling the same thing.

The Lesson here is: Sales NEED Ice-Breakers

So,

The tool I created is not an invention per se albeit it does not exist yet.

It is a combination of 3 already existing tools, but in one All-In-One Powerful onsite SEO tool

That I will call The Bounces2Leads Tool (AKA, The Ice Breaker of E-commerce)

What it does:

It simply detects when a visitor abandons the website, then after they do, a window appears asking the visitor to chat with a representative if they have any inquiries before they leave.

So, it is using the Bounce Exchange service but instead of popping up a banner, it will pop up a chatting window with a real person representative.

Here is How Bounce Exchange Works:

As for the chatting services you can find hundreds of software online to choose from (I prefer those that can forward chats to Google Hangouts and can go mobile)

Finally, you can have an email marketing software to manage your newsletter in case your visitor preferred to leave their email address instead of chatting with a rep.

But why have 3 services with a cost more than 3000$ if you can have only one that does it all for a fraction of that price (I did not price it yet but it will be way cheaper)

More than 50 Reasons Why SEOProfiler is a MUST Have Tool for SEO

I am sure you have heard of SEOProfiler before. I believe everybody is talking about it now.
But why do SEO Specialists think it is a strong competitor to Raven Tools, Moz, Web CEO, and Webmeup?

Here are 50+ reasons:

Keywords Ranking monitor
Check rankings on Google, Yahoo & Bing
Number of keywords in ranking monitor
Search depth
Alerts
Opportunities
Get actionable items
Website audit
Weekly audit
Number of links and pages
Web page optimization
On page optimization
Neighborhood checker
Readability checker
Link building tools
Backlink analyzer
Get backlinks by category, etc.
Hub finder
Backlink manager
Link manager links
Backlink optimizer
Link opportunity finder
Starter backlinks
Automatic backlink check
Contact information finder
Competitive intelligence
Competitor backlink spy
Competitor Google AdWords spy
Competitor Google ranking spy
Social media checker
Check social media mentions
Check likes and clicks
Analyze Twitter followers
Website submission
Automatic search engine submission
Submission to article directories, etc.
Website analytics
Integrates with Google AdWords
Submission to article directories, etc.
Keyword research
Keyword suggestion tool
Keyword difficulty tool
Competitor keyword spy tool
AdWords keyword optimization tools
CSV reports
Create PDF reports
White label reports
Custom Dashboard
Integrate with Google Analytics
Different plans with prices starting from 49$ up to 999$ a month
Ability to use all the features with only 1 dollar for a whole month

Why do not you Give it a Try NOW

Top Resources to Learn and Master SEO

Zach Bulygo created a list of 58 resources to help any one becoming an seo expert. I would love to share the list with you as it is truly handy not only for seo newbies but also for seniors as well.

But since it is 58, a strange number in fact, I will added 2 more resources to make it a complete SIXTY :) Is not Sharing Amazing?

Ok Here we are:

SEO 101

1. How Google Crawls – Discusses the basics of how Google crawls the web, indexes, and serves results.

2. How Google Works – If you want to get into SEO, you’ll need to understand the basics of how Google (and other) search engines work. This video provides a background on Google search.

3. Getting the Basics – If you want to get traffic from Google and rank well, you’ll need to have a site that Google views as high quality. It has certain signals that it uses to gauge a site’s quality. This article covers the basics of what attributes you’ll need.

4. PageRank – To understand the Google search engine and why some sites rank higher than others, you’ll need to have an understanding of PageRank. This Wikipedia article gives a good background. (It’s even referenced by Google employees.)

5. Quick Sprout’s Guide to SEO – A 9 chapter, infographic-style guide to SEO. A good resource if you don’t want to read a book but want something more thorough than a simple explanation.

6. Moz’s Guide to SEO – Don’t want to learn about SEO through long infographics? Then check out this 10 chapter guide written by the folks over at Moz.

7. SEO Starter Guide – Written by Google – A 32 page document which explains how to run SEO. This document was written by Google in 2010.

8. 8 First Step SEO Tips for Bloggers – Are you a blogger who wants to increase traffic to your website? Try reading this article first to get a good start on your SEO knowledge.

9. SEO Tips for Beginners – Are you a total novice when it comes to SEO? If so, read this short article which lists 5 things you can do right now to get you pointed in the right direction.

Free Tools

Quality, free tools – what could be better? Check them out:

10. Google Webmaster Tools – Before you look at any other tool, check out this suite of tools provided by Google. For help using Webmaster Tools, check out this page. Also check out Bing Webmaster Tools.

11. Open Site Explorer – Also known as the search engine for links, Open Site Explorer is a Moz creation. This tool allows you to see who links to your site, find links that point to old and broken pages, and research competitors to see who links to them. To check out the toolbar and view the product demo, check out this page. In order to understand this tool, you’ll need to be familiar with the termsPage Authority and Domain Authority. Note: this is a limited free tool. You can pay for enhanced access.

12. Microsoft SEO Toolkit – The Microsoft web team made an SEO tool. Check it out here.

13. Broken Link Finder – Having broken links lowers the quality of your website, which in turn hurts SEO. Find them and squash them with this free tool.

14. SEO Site Tools – An extension for Chrome that pulls up page rank, meta description, incoming links, and more for the site you’re visiting.

15. Keyword Suggestion Tool – A free tool (with an account) from SEO Book. Shows the number of searches for a specific keyword and gives suggestions.

16. Majestic SEO – A good tool for viewing backlinks to your website. Also check out Link Diagnosis.

17. Spider View Simulator – View your website the way a spider would. This will give your site a different perspective and may help you find and fix errors. Also check out their other tools.

18. Spider Test Tool – Similar tool as above, but this one is from SEO Book.

19. Robots.txt Checker – Errors in your robots.txt can cause problems for a spider’s ability to crawl your webpage. Find them with this free tool.

20. WordPress SEO Plugin – A popular plugin for WordPress. View the webpage to see a list of all the features.

21. Anchor Text Over Optimization – Google is cracking down on websites that are overly optimized for SEO. Part of that involves anchor text. This tool highlights where you may be at risk for anchor text over optimization.

22. Test Page Speed – Your website speed affects your page ranking, so you want to ensure your website loads as quickly as possible. This tool (from Google) will measure your site’s speed and offer suggestions for improving speed.

23. Google Trends – Shows volume of searches over time. A good tool to view keyword popularity.

Knowing the Status of Your Website

Want to know how optimized your website is for SEO? Check out these for help:

24. Anatomy of a Perfectly Optimized Web Page – Unsure of how to make an SEO optimized page? Or not sure if your page is optimized? Print out this graphic and hang it in your office.

25. Webmaster Guidelines – Take a while to read these guidelines and make sure your site is in compliance with Google. Don’t forget to check out the Link Schemesdocument, which has recently been updated. For a background on the update,check out this article.

26. Marketing Grader – HubSpot’s popular free tool gives you an overview of your marketing efforts, including an SEO analysis.

Tips and Tricks

By “tricks,” I don’t mean “If you just do x to your site, you’ll soar to the top!” That won’t work. These articles don’t promise anything of that nature. They give quality information for you to know:

27. Setting up an SEO Friendly WordPress Site – WordPress is a publishing platform that is used by millions of websites. Read this article if you have a WordPress site or want to get set up with one and are not too familiar with SEO.

28. SEO for Blogs – Don’t have a WordPress site but still want SEO for blogs? Have a WordPress site and want to learn about SEO for any kind of blog? If yes, check out this article.

29. Patrick McKenzie’s SEO Tricks – McKenzie provides some SEO tricks. Even if you’re advanced with SEO, it won’t hurt to read this.

30. Making Content Memorable – If you run a blog, it’s important to not put your time and energy into getting tweets, likes, +1′s, etc. Why? Because it’s still not totally clear how these play into Google’s ranking. You should be spending your time focusing on producing great content. This SEO Copywriting (SuccessWorks) article gives a good overview of how to turn an article from “meh” to memorable.

31. Strategic SEO for Startups – More good SEO tips from McKenzie, this time focusing on “Startup SEO.”

32. Quick Wins in SEO – Want some quick wins (that you may not be familiar with already) in SEO? Are you familiar with title tags and h2 tags? If not, check out this article. It’ll help bring some quick wins to your website.

33. SEO for Software Companies – Run a software company and want to know how to get traffic to your website via content creation? Check out this article for all the details.

34. SEO Tips from Gabriel Weinberg – Ever heard of the DuckDuckGo search engine? The creator of that search engine, Gabriel Weinberg, gives a few of his SEO tips here.

35. SEO for ecommerce – An 8 part article which delves into optimizing an ecommerce site for SEO.

36. Conducting a Competitive SEO Audit – HubSpot gives an overview of how to conduct an SEO audit of the competitive landscape.

37. What Every Programmer Should Know – Are you a developer that’s a little unsure about SEO? Read this article written by a developer explaining the ins and outs of SEO.

38. Best SEO Tactics Post-Panda – In February 2011, Google released a relatively significant update to its algorithm. The update was known as Panda and it hurt the traffic of a lot of sites. This Quora thread gives good tips for surviving and maintaining strong Google traffic in a post-Panda world.

Staying Updated

As mentioned, staying updated on Google algorithm changes is important. Of course, there are a few principles that are timeless and good policy. For example, maintaining a quality site with accurate information is top priority, because content is king. These things won’t change.

But being aware of any changes or updates to the Google guidelines and complying with what they’re looking for is required, too. These resources will help you do that. They also contain solid advice that you can use for your SEO efforts. Add these blogs to your RSS reader to stay on top of all things SEO:

39. Google Webmaster Central Blog – The official Google blog for all things related to its search. Written for webmasters.

40. Google Algorithm Changelog – A good, unofficial resource where you can find the change history to the Google algorithm.

41. Google Webmaster YouTube Channel – Frequently updated with a Q&A from Matt Cutts. If anything about SEO is a “must watch,” it’s this. No speculation, no conjecture, just accurate information from a key employee on Google’s search team.

42. Moz Blog – A variety of topics in the SEO arena are covered. Features a variety of guest bloggers.

43. KISSmetrics SEO posts – A collection of SEO articles that have been posted to the KISSmetrics blog.

44. Search Engine Land – This homepage has lots of good articles related to SEO.

45. Dave Naylor – Dave Naylor is well respected in the SEO industry. Read his blog to get the latest insights.

46. HubSpot SEO Posts – A collection of posts HubSpot has relating to SEO.

47. SEO Book Blog – Aaron Wall is well known in the SEO community. This is his blog, which is part of his site.

48. Search Engine Journal – Gives you tips while also providing some industry news and commentary.

49. SEO Roundtable – Provides a good overview on SEO news.

50. YouMoz – Blog posts written by the Moz community.

51. Search Engine Guide – Contains lots of intriguing and educational posts..

52. Alltop SEO – A continuously updated collection of all the top posts from a variety of SEO blogs.

Getting Inside the SEO Industry

Want to engage and communicate with SEO enthusiasts? Check out these resources:

53. Webmaster Central Forum – A large forum hosted by Google where you can get help with SEO issues.

54. Moz Community – A community hosted by Moz that features a Q&A, articles written by others in the community, and webinars.

55. SEO Subreddit – An SEO community in Reddit. Features news, Q&A, case studies, and more.

Get Help

In addition to getting help with the 3 resources mentioned above, you can also try these paid methods:

56. Talk with an Expert – Need to talk to someone for help or advice with SEO? Check out the experts available on Clarity.

57. SEO Book Community – A popular SEO community. It does require a paid account of $300 a month.

58. Inbound – A Hacker News-like discussion board where many inbound marketing issues are covered. There’s a heavy focus on SEO here.

To Make them 60

59. Annie Cushing's Tools For Marketers the page and the Doc sheets

60- The Advanced Guide to Link Baiting By Neil Patel

Good LucK!

Presentation on The History of Search Engines - Slideshow and Infographics

The History of Search Engines and SEO goes back to the 1990 and is getting upgraded in a very vast speed. In this Slide show you will see how it starts, what techniques people used to do to rank on search engines and how hard and technical it was until google updated its algorithms and made SEO more about content, Value, and User Experience.
The slide show is 101 slides, but I promise you will find it very interesting and informative and won't take you more than 30 minutes.

And Here is the Infographic

And Another One Too

Infographic: Search Engine History by Infographiclabs

How to Calculate your ROI for Online Advertising campaigns?

3 Years ago, a Sales Manager at Google Adwords, and a friend too, told me if you know the power of Online Adverting, you will keep your campaigns "Always On". Because if for every 1000$ you pay on advertising you gain 1300$ revenue, then why limit your budget if profit can be unlimited?

So, to be more convincing we need to Calculate the net profit by subtracting your costs from your AdWords revenue for a given time period. Then divide your net profit by your AdWords costs to get your AdWords ROI for that time period.

Here's an example:

($1300 -	$1000) /	$1000 =	0.3
Your revenue (measured by conversions)	Your overall costs	Your AdWords costs	Your ratio of profit to advertising cost is 30% -- this is your AdWords ROI.

Sometimes your ROI may require a different formula. For example, if you're interested in calculating the ROI for a page view or lead, you'll have to estimate the values of each of these actions.

A Yellow Pages ad for your business may cost $1000 per year and result in 100 leads. Ten of those leads become customers, and each customer provides a net profit of $120, after taking your business costs into account. So the value of each lead is $12 ($1200 net profit/100 leads), and your ROI for the Yellow Pages ad is 120% ($1200 net profit/$1000 advertising cost) x 100.

Here's the formula used in this example: (Total revenue - Total cost)/Advertising costs x 100 = Advertising ROI %

A simple alternative to estimating values for your leads and page views is to use a cost-per-acquisition (CPA) measurement. Acquisitions are the same thing as conversions: they're actions your customers take that you think are valuable, such as completing a purchase or signing up to receive more information.

Using this method allows you to focus primarily on how your advertising costs compare to the number of acquisitions those costs deliver. Using the Yellow Pages example again, your ad may cost $1000, resulting in 10 sales. So your CPA for that ad is $100. Here's the formula for CPA:

(Costs/Sales) = CPA

Your CPA shouldn't exceed the profit you made from each acquisition. For your Yellow Pages ad, the CPA is 20% less than the profit the acquisitions provide.

Formula to calculate Cost Per Acquisition

Cost Per Acquisition (CPA) is calculated as:

ad campaign cost/[number of impressions x CTR x CR].

Example: an advertiser pays a CPM of $10. For 20,000 impressions the advertiser has 5 percent click-through rate (CTR) to the landing (destination page). 30 percent of those 5 percent convert to paying customers(CR).

The calculation is: ($10.00 * 20,000Impressions / 1000)/(20,000*0.05*0.30) = $0.67. That is, the cost per acquisition is $0.67.

See Also:

Cost Per Acuisition Formula for Local Business (Video)

Today I Learned: How to add Google+ Comments to My Blog

Google+ Comments is an alternative to the default commenting system on Blogger, available to blog authors who have upgraded their Blogger profile to Google+. Google+ Comments lets you bring the following conversations together in one place, right under your blog post:

Comments made on your Blogger blog post
Comments on the blog post that you’ve shared to Google+
Shared content on Google+ that links to your blog post
Readers will need a Google+ page or profile to comment on your blog.

Features of Google+ Comments

Google+ Comments look similar to traditional Blogger comments, but have some important differences. For example:

When you leave a comment on a blog, you'll see the option, checked by default, to also share that comment to Google+.
Google+ posts that link to blog posts will show up as a comment underneath those blog posts
If original comment is shared to Google+, replies to the comment on the blog will show up in Google+ and vice versa, but only to the people that the original comment was shared with
If a comment is not shared with the blog author, the blog author will not be able to see the comment in either location
As the author of a post, you’ll receive Google+ notifications when readers comment on or share your blog post.

Here is How to add your Google Plus Comments to Your Blog

Sign in to Blogger
Click on the “Google+” tab in your blog’s Dashboard
Upgrade to Google+ if you haven’t already done so
Enable Google+ Comments. Comments already made on your posts will keep working in the new widget.

How to Associate your blog with your Google+ profile?

If you blog under your common name (eg. “Jane Smith’s blog”), you’ll find that associating your blog with your personal Google+ profile may increase your blog’s discoverability and make it easier to form communities with other bloggers and readers.

When you link your blog to your Google+ profile, you can share posts directly from Blogger to your personal stream.

You can change your blog’s association with your Google+ profile to an association with a Google+ page via the Google+ tab on Blogger.

Associating your blog with your +Page

If your blog is a brand (eg. “The Coffee Bar”), you can link your blog to a Google+ page. By creating a page for your blog you’ll find that linking your blog to your Google+ page may increase its discoverability and make it easier to form communities with other bloggers and readers.

When you link your blog to your Google+ page, you can share posts directly from Blogger to your page. If you associate your blog with a Google+ page, any Blogger gadgets that originally pointed to your Google+ profile will then point to your Google+ page. The same is true if you switch from a page to a profile.

If your blog is currently associated with a page, and you would like to link it to your Google+ profile or another page you own, you can do so via the Google+ tab on Blogger.

Blogging under your Blogger display name

If you don’t want to connect your blog to Google+, you can still continue to blog under your Blogger display name. Remember that you can have a Google+ profile or page even if you choose to have a Blogger display name -- the difference is that the two won’t be linked externally.

A Simple Way to Write Effective Ad Copies

Headline – Use your main keyword
Line 1 – Promote a benefit
Line 2 – Show your USP (unique selling proposition)
Display URL – Use Capitalization in your domain & add your keyword after the /. You can also remove the www from the Display URL if you need the extra room.

SEO Tips for Online Business in the U.S.

The USA online market is now growing more than anytime before. Consumers are becoming more and more confident shopping online, and the result is that the country’s internet retailing sector is now a multi-billion dollar industry and competition is also getting stronger.

Here are a few tips that should leverage your Online Business SEO:

1- Your TLD should be ".us" not ".com"

Although it is an online business on the World Wide Web, it is still Local and you want to rank higher for your country for real ROI.

Most merchants often forget that their SEO efforts will be measured by "organic rankings" on Google.us (and not .com). It would also be a good practice to bu the ".com" and redirect any traffic coming to it to the official ".us"

2- Set Geo Targeting in Google WebMaster Tools

Google’s Webmaster Tools is important for a number of SEO reasons, but it can be especially useful for US companies, as it allows you to tell Google the location of your website. This is important if you are using a .com.

3- Use your Local Keywords:

If your business is targeted one state you have to mention its name in many places in your pages. If you are a country-wide business try to create pages for each state and target it as an entity. Use the Title Tags, headings, rich snippets, etc.

4- Take Advantage of Physical Addresses

It’s important to add any relevant physical address to footers or a Contact Us page, particularly for merchants with a local or regional focus. Also, do not forget to add your business to Google Places for business

5- Develop States-focused Link Building Strategy

Do some research to find potentially relevant American websites and social media influences See what they’re doing and interact as much as you can. In the meantime, get busy sharing, replying/retweeting, and posting relevant content.

6- Submit to Web Directories and Local Directories

One of the most effective ways to generate quality backlinks is to submit to major directories, including general web and business directories (DMOZ, Yahoo Directory, etc.), RSS feed directories, and those unique to your niche. Also, identify your Local directories and submit your business to them and get listed.
The more you submit, the more you will increase visibility to search engines and potential visitors. But of course take care not to submit your site to low quality directories or it will have negative results on your rankings and might get you penalized.

Read Also:

What to Do if your Are Penalized by Google?

It may happen that some inexperienced SEO guy gave you some old-fashioned SEO advises that may have involved black hat or low quality SEO and the results was being penalized by Google's Panda and Penguin Algorithms.
Now, you know your fault and learned the lesson that Quality Content and natural links is what Page Raking is all about, it is time to fix (or try to fix) what has been broken.

In few points, I will list what should be taken care of to build your emergency strategy

Think Quality and start building for the future and Google will compensate you.
Remove over optimized anchor text. and use more natural ones like (your domain, click here, learn more, etc.)
Remove your links from all link farms and sites with low quality content and page rank (you can use SEOmoz and Webmasters Disavow Tools)
Clean up your content and remove any low quality and duplicate pages.

How to Write a Blog and Also Get it Read! with an Exciting Infographic

Do you know that Shakespeare's Literature became that popular only after 100 years of his death?

Remember that when you write, blog, or even edit any piece of content.

yes i know that CONTENT is THE KING. But a king without subjects and servants worth nothing.
That's why, your content NEEDS to be served well to be treated as a king, assumingly it is a good content of course.

First: Create a Content Creation Strategy for Best Possible SEO:

Strive For Originality and be unique in ideas, style, point of view, etc.
Create Keepers! Your content needs to be served well to worth sharing, bookmarked and even referenced to.
Present it right, with headings, photos, and videos.and try not to make it too long or too short.
Create Authority by adding a rel=author snippet to your posts linking to your Google plus Account

Second: Write What People Want to Read

Search Meter is a WordPress plug-in that records all the search terms your visitors are using. These are all of the queries that people search for with your site’s internal search bar. If you already have content that people are searching for then make it more visible on your blog e.g. link to it more internally.

SEO Search Terms Tagging 2 is yet another way to discover search terms being used to reach your blog. Once again, it’s useful to have numerous sources of data. The plugin will also add a list of the 10 most recent searches that landed visitors on your site at the end of each post. I recommend disabling this part of the plugin. Because a lot of people do NOT disable this part of the plugin, we can use the footprint. A lot of people who allow the plugin to show the most recent search terms sending them traffic leave the default title that appears above the keywords. This title is “Incoming search terms”. You can use this search string to find more long-tail keywords:

“Incoming search terms” Your Keyword

When you use this footprint along with your keyword you will find blog posts that got traffic with your keyword or similar keywords. This will help you find yet more ideas for new posts not to mention additional phrases to include and optimize your post with.

Using Google Analyics you can see the search terms that are sending people to your site and how much each term is sending. Did you Know: The search volume in Google’s keyword tool is usually wrong. I have found Google to over-report search volume by up to 75%. Are you willing to trust Google enough to pursue a keyword that will only deliver 25% of the traffic promised? (You can useSEMRush for free to get different search volume data, and if you have the $, I’ve heard good things about WordTracker) My point: Instead of trusting it, rely on real data that you are getting.

Use Tynt! It’s main functionality is that it turns people who copy and paste your content into link builders. It does this by automatically adding a link to the pasted content and a short, customizable attribution text. Tynt gives you a list of queries that sent search engine users to your site. There are a lot fewer terms, but it helps to get more variation and another source of data. More importantly though, Tynt also shows you keywords that visitors are using to leave your site.

So what People want? what people are Searching for? Use Ubersuggest and it will automatically extract Google Suggest terms for you. Another tool called Soovle. It’s a lot like Ubersuggest except it also checks the top ten suggest phrases for Amazon, Bing, Yahoo, Google, Wikipedia, and Answers.com. Take these question-like keywords and enter them one-at-a-time into boardreader.com, a search engine for forums. By entering in these queries you can find people discussing these same questions. This will provide further insight into the kind of information people are looking for and will give you many new ideas for blog posts as well. Also, you can always join the forums and link to a post after you write it for some quick traffic. Topsy is a social search engine. You can use it to find more instances of people Tweeting and discussing your search terms gathered from Ubersuggest. Using Topsy will provide you with a whole host of new, relevant sources of content. Besides helping you better understand what info people are looking for, you may also find some relevant pages to drop a link with a comment or other link building opportunities.

Third: Blog Post Writing Checklist

Source: http://www.iblogzone.com

Advanced SEO techniques for e-Stores (infographic)

SEO techniques and Best practices for e-commerce and online Stores

Use the semantic mark-up (rich snippets) to identify the specific content of the leaf and immediately give the user, since the SERP, information about the content of the ad, therefore maximizes the chances of clicks useful.
If an item is no longer available instead of sending the user to a page completely useless, create a special that gives an indication of the possibilities offered him, maybe similar products or other alternatives.
Feedback: the ratings are low and you do not even produce them, will be the users will do it for you. Certainly will not be optimized, but since people are talking about naturally, most of passage.
Use the filters and the pages tag: optimizes only the first page-level tags and filters, so as to avoid duplication
Fill in the title: use generic keywords monetization. A good title can be: price / review / sale / Economic + product name.
Geolocation allows not only to succeed in the SERPs, but also with users. If I live in Italy, even if I buy online, I will hardly offered in America. This speech is even more important when it comes to a store that sells both online and live. The watchword today, thanks to the development of the mobile is geolocation.
Recent additions to the homepage post a direct link to the new arrivals. A user who frequently visit your site or search the news would appreciate because they do not have to dig into milel categories and filters to find new products.

Also, Do not forget:

Pagenation
Using USPs (Unique Selling Propositions)

Source: 7 advanced seo tips for-e commerce sites infographic