How OutBrain Amplifying Content Works?

Dreaming of seeing your article featured on the CNN, USA Today, NY Times, or many other big names?

Outbrain.com for amplifying content is offering an exciting PPC advertising method, not for ads like Google, Microsoft, and yahoo are doing, but for actual content titles.

So, how does Outbrain works?  

Here is what they say about themselves:

Outbrain is the only content discovery platform dedicated exclusively to the distribution of high-quality content.
With Outbrain Amplify, links to your content appear as recommendations on the web's largest content publishers including sites like Wall Street Journal, Reuters & People.com.
Plus, Outbrain optimizes on engagement so the more interesting your content and the more traffic you drive, the more you will be recommended around the web.