The USA online market is now growing more than anytime before. Consumers are becoming more and more confident shopping online, and the result is that the country’s internet retailing sector is now a multi-billion dollar industry and competition is also getting stronger.Here are a few tips that should leverage your Online Business SEO:
1- Your TLD should be ".us" not ".com"
Although it is an online business on the World Wide Web, it is still Local and you want to rank higher for your country for real ROI.Most merchants often forget that their SEO efforts will be measured by "organic rankings" on Google.us (and not .com). It would also be a good practice to bu the ".com" and redirect any traffic coming to it to the official ".us"
2- Set Geo Targeting in Google WebMaster Tools
Google’s Webmaster Tools is important for a number of SEO reasons, but it can be especially useful for US companies, as it allows you to tell Google the location of your website. This is important if you are using a .com.3- Use your Local Keywords:
If your business is targeted one state you have to mention its name in many places in your pages. If you are a country-wide business try to create pages for each state and target it as an entity. Use the Title Tags, headings, rich snippets, etc.4- Take Advantage of Physical Addresses
It’s important to add any relevant physical address to footers or a Contact Us page, particularly for merchants with a local or regional focus. Also, do not forget to add your business to Google Places for business5- Develop States-focused Link Building Strategy
Do some research to find potentially relevant American websites and social media influences See what they’re doing and interact as much as you can. In the meantime, get busy sharing, replying/retweeting, and posting relevant content.6- Submit to Web Directories and Local Directories
One of the most effective ways to generate quality backlinks is to submit to major directories, including general web and business directories (DMOZ, Yahoo Directory, etc.), RSS feed directories, and those unique to your niche. Also, identify your Local directories and submit your business to them and get listed.The more you submit, the more you will increase visibility to search engines and potential visitors. But of course take care not to submit your site to low quality directories or it will have negative results on your rankings and might get you penalized.
Read Also:
- Local Business Schema and Geotag Rich snippet Semantic Markup
- SEO Audit for Local Business
- Geo-specific Sitemaps for Local Business and increased Credibility
- Facebook Graph Search for Business and SEO
- Multichannel Retail Survey
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