On-Site and Off-Site SEO basics and Best practices

On-Site SEO basics and Best practices

·         Put KW in the page title

·         Put KW In the 1st paragraph of content

·         Use KW’s as internal links that point back to the page from other pages

·         Avoid using single words as navigation.

·         Use KW’s as files names and directories accessed by the website

·         Use KW ‘s as alt image tags (hint – Use Pinterest.com for a SERP boost!)

·         Use KW’s header tags (H1-H5)

·         Use bold, italics and superscript/subscript kw phrases – but not exact

·         Always use images that have kw file name, kw alt tag and description. An put a link to any other page.

·         Use Breadcrumbs – breadcrumbs>look>like>these>things>in>between>pages

·         Add social media plugins like Facebook, G+, Twitter, Pinterest, Tumblr, etc.

·         Add an RSS feed (widget/plugin) that sends additional content to your site. Identify relative sites with RSS feeds and paste them into the widget and your done. This is as easy as attaching an image to an email.

Off-Site SEO basics and Best practices

·         Set Geotargeting in Webmaster Tools (Settings)

·         Use and install several Onlywire accounts

·         Submit official press releases every 2 weeks (PRWeb , SENuke & Marketwire) – Massive authority back links from news organisations

·         Buy and use SENukeCr – Only use select modules and customise it

·         Use Majestic SEO, LinkResearch Tools, SEOMoz or Ahrefs and target your competitors good links

·         If you have more than one significant country or language, create subdomains and treat them as separate websites

·         If you are going to buy links you must buy links from sites that your competitor sites link from and also through Link Brokers, only if there are relevant links to the site you are buying the link on. Links in existing content and sidebars are preferred in this dataset/algorithm update.