More than half of all internet bandwidth used for on-demand video




expertreviews.co.uk-siena -

A new research report has revealed that a massive percentage of global internet bandwidth is being used by on-demand video applications including Netflix and YouTube.


The latest version of Sandvine’s Global Internet Phenomena Report reveals that, in Europe, Netflix now accounts for over 20% of downstream traffic on certain fixed networks in the UK. It took almost four years for Netflix to achieve 20% of data traffic in the United States.


The study showed that, for the first time ever, peer-to-peer filesharing has fallen below 10% of total traffic in North America, which is a "stark difference" from the 60% share it consumed 11 years ago.


Sandvine CEO Dave Caputo said "Since 2009 on-demand entertainment has consumed more bandwidth than "experience later" applications like peer-to-peer filesharing and we had projected it would inevitably dip below 10% of total traffic by 2015. It’s happened much faster".


Instagram and Dropbox are now top-ranked applications in many regions across the globe. In mobile networks in Latin America, Instagram, due to the recent addition of video, is now the 7th top ranked downstream application, making it a prime candidate for inclusion in tiered data plans which are popular in the region.


Netflix (31.6%) holds its ground as the leading downstream application in North America and together with YouTube (18.6%) accounts for over 50% of downstream traffic on fixed networks.


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