Apple's latest sales forecasts, due out later today, could show that the iPhone 5c may have "missed the mark" with global buyers, according to a new industry report.
Technology analysts speaking to Reuters suggested that demand for the iPhone 5c is "lagging" as buyers decide to purchase the more expensive iPhone 5s instead.
Originally rumoured as the "budget iPhone", the iPhone 5c instead launched at a much higher price than many were expecting. A £90 price difference may not have been enough to drive sales.
Other analysts have said that the concerns are overblown and a greater proportion of iPhone 5S handsets shipped translates into better margins and earnings overall.
"Media reports of 5c production cuts are misleading, in our view, given what we think has been strengthening overall 5S/5C production with 5S vectors continuing to strengthen even real time," said Timothy Arcuri, an analyst at Cowen & Co.
Reuters noted that Apple is expected to post total sales between 33 and 36 million iPhones in its fiscal fourth quarter. Sales are expected to top the 50 million-mark over the holiday season, which is usually one of the busiest for the company.
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