More and more mobile users seem to be relying on their handheld devices for online content. And one service that is stands out from the pack is YouTube, according to Google’s quarterly earnings call. According to the new data, it looks like handheld devices now account for 40 percent of the overall traffic on the platform. This is a significant bump up from the 25 percent seen last year, and the 6 percent seen in 2011. According to a tweet from a former Director of consumer product management at YouTube, the platform has been investing a lot in making a great mobile experience for the Internet and Android-based devices for a while now. The service is also working out its presence on iOS as well, after the company took back the control for the app from Apple in 2012. The former executive has said that YouTube originally formed the mobile team in 2007 before the demand for mobile content was great. At the time, the company would tweak the videos on the platform to be compatible with mobile devices. It also struck a deal with Apple to get a YouTube app pre-installed on the iPhone.
40 percent of YouTube's traffic comes from mobile device users
And it is pretty obvious that mobile is an important aspect for Google, as more and more users now look to their devices for content. Microsoft recently launched a YouTube app that did not meet Google’s standards and was shut down. Currently, a stripped-down version of the application is available for Windows Phone users that boots users to the platform’s mobile site. Google, however, is not the only one who is looking at mobile content seriously. Facebook has recently said that it had 819 million mobile users, accounting for 73 percent of its total 1.15 billion users in the second quarter of 2013. The figures, however, does not show the total percentage that Facebook gathered from mobile usage. It did, however, say that 41 percent of its advertising revenue came from phones and tablets, up from the 30 percent seen in the first quarter of this year.
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