Microsoft launches iPad trade-in program to boost Surface sales




expertreviews.co.uk-siena -

Microsoft has proposed a trade-in programme to give its Surface tablets a sales boost, offering US customers a $200 trade-in discount if they hand over their old iPad.


According to the International Business Times, iPad users are being invited to ditch their second-hand iPad 2, 3, or 4 devices and get a "minimum" of a $200 gift card to the Microsoft store, which they can use to purchase a new Microsoft Surface Pro or RT tablet and laptop.


In order to qualify for Micrsoft's trade-in offer, the traded-in iPads must have passwords removed and must also come with power cord. The deal will continue until October 27, but is currently only available in some Microsoft retail stores in US and Canada.


The deal includes the Surface RT, which costs $349, and $799 Surface Pro.


The move comes as Microsoft is gearing up to unveil the next generation of its so-far unpopular Surface devices, the Surface Pro 2 (for the Windows models) and Surface 2 for the cut-down RT version, in an event in New York, widely rumoured to be on September 23.


These new Surface tablets are expected to have 7-inch and 9-inch displays and will most likely be powered by Intel processors, including the Intel Core i5 in the Pro 2.


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