Advanced Free and Paid PPC Tools for Adwords

WordStream’s Google AdWords Performance Grader

WordStream's Google AdWords Performance Grader is a free AdWords tool to help AdWords advertisers better understand how well their campaigns are performing compared to PPC best practices. The AdWords Performance Grader uses a proprietary grading algorithm based on more than 60 different factors, including ad spend data, Quality Score, ranking, impressions and other variables.

Certified Knowledge REPORT ANALYZER

The Report Analyzer allows you to easily find where you are making and losing money. Stop wasting time in Excel, this tool will do much of the work for you.

Certified Knowledge QUALITY SCORE ANALYZER

Determine exactly where you need Quality Score help. We'll give you an ordered list (and help) of where you need to improve your Quality Scores.

Certified Knowledge MASS AD COPY CREATOR

Easily create hundreds of ad copies across many ad groups. Perfect for creating ads for testing purposes or just building (or rebuilding) an account.

Certified Knowledge KEYWORD MIXER

The tool is perfect for when you want to expand your keyword list; especially using long tail methods. Easily create thousands of keywords.

Certified Knowledge CONFIDENCE CALCULATOR

This tool will let you compare tests against the control group and let you know if any of your tests have reached statistical significance.

Certified Knowledge GEOGRAPHIC KEYWORD FINDER

Get a list of the major geographic keywords available for your area. Find zip codes, cities, metros, counties, and more. Currently available on for the United States.

Certified Knowledge BROKEN LINK FINDER

Use this tool to make sure your URLs work.

Certified Knowledge SERVER HEADER CHECKER

This tool will tell you the server status of any URL. Check to see if you are using redirects, have error pages, or see other server information.

UberSuggest Keywords Suggestions Tool:

A great tool that makes good use of Google Suggest and other suggest services.

QueryMinerFree Negative Keyword Tool

Here is what they say: Most AdWords accounts have anywhere from 2%-35% of their budgets being wasted on irrelevant search queries.  Get your FREE analysis and see if queryminer is right for you.  It's not unusual for the free negative keywords we give you to easily cover the cost of your queryminer subscription.