Unorthodox Ways of Digital Marketing

by Mina Adly Younan 

There are the Orthodox ways of PPC Digital Marketing like paying for an adserver like Google (Adwords) or Microsoft's Bing, Facebook, Twitter, Linkedin, Stumble upon ..etc. to have your ad promoted on their  Pages, Display Network or Partners websites. 

But we all know that they take a huge cut of the actual CPC (Cost per Click) making them more fortunate and you paying more than you should, but what is to say there is nothing you can do. 

To be honest that is not the reason I am writing this post, because advertising on Search Engines or Social Media is a technology that these guys developed and it is either accept their rules or invent another game. 

The main reason I am writing this is because I found that there are many people working in SEM and have no idea about these unorthodox online adverting..

so here are few examples. 

1- Mylikes.com

MyLikes connects advertisers with relevant social publishers who create tweets, tumblr posts or videos for them. Posts and videos created via MyLikes tend to be 20 - 50 times more effective than traditional ads because publishers carefully choose the campaigns and tailor them to speak to their audiences across various social platforms. Advertisers only pay for valid clicks for text campaigns or views for video campaigns. This ensures that real value is created by the publishers.

Social publishers are compensated based on the performance of their sponsored post or video.

They believe that advertisements on the web should be as relevant and as engaging as any other content that is created on these platforms and have fine tuned our technology to ensure maximum advertiser, publisher and most of all end-user / reader / viewer value.

For Advertisers: 

1

Set up an advertising campaign.

Fill out a simple form describing your product or service. Set a cost-per-click or cost-per-view and a weekly budget.

2

Social publishers post about your campaign.

Network of publishers who tailor the product or service to their unique audiences. Posts are published through the MyLikes network, and their technology ensures that you only pay for relevant and quality clicks/views. You can provide sample posts to control your message.

3

Access detailed reports of your campaign performance.

Detailed reports with a bunch of metrics including clicks, posts and impressions show you who your publishers are. With our unique tracking system, you only pay for quality clicks, and you pay at the cost-per-click rate you choose.

For Publishers: 

1

Choose a campaign you like.

MyLikes has plenty of advertisers and campaigns for you to promote. Choose campaigns relevant to your audience.

2

Publish sponsored tweets, tumblr posts and videos about the campaign.

Choose to create tweets OR tumblr posts OR videos and get paid each time you receive clicks or videos views.

3

Get paid for quality clicks on tweets and tumblr posts and views on videos.

MyLikes track all your MyLikes to formulate a quality score for each user. The higher your quality score, the more you get paid per click. Payment can be received via PayPal or by Amazon GiftCard. They will pay you on a weekly basis. Payment is made every Friday. 

2- Slingdigital.com or {SLING}

{SLING} works with clients on end-to-end Twitter ad campaign management, leveraging our proprietary Audience Intelligence technology and extensive expertise.

Each end-to-end campaign consists of 4 major steps: Campaign Strategy, Target Audience Insights, Campaign Execution and Optimization.

3- pay4tweet.com

Maurice Wright first conceived of Pay4Tweet as a way to help successful publishers add Twitter as a revenue source, while keeping the process simple and transparent to both advertisers and publishers. Maurice's background includes a rare combination of web interface design, web development, online marketing, and financial services experience that made the idea seem like it was possible.

Over the past 10 years Maurice has led the development of web applications at brokerage firm Charles Schwab, and built the online marketing program at financial service giant First Data. Maurice has maintained the popular web design award portal Moluv.com for the past 10 years. He received his bachelor's degree in mechanical engineering from the University of California, Berkeley.