Line, the cross-platform messaging app has announced that it currently has over 300 million users worldwide. The app made its debut last year in June, and was announced in India earlier in July. Line already has a strong foothold in East Asia, and the user base is showing steady rise in Hispanic regions such as Spain and Mexico, the company revealed in a statement.The company is now focusing on attracting more users in India, Turkey, France, Germany, Italy as well as other markets. It is also conducting localised promotional activities and strengthening partnerships with local mobile network operators and device manufacturers. In India, Line achieved 5 million downloads within three weeks from its launch. In October, the company revealed that it had reached a user base of 10 million and also roped in Bollywood actress Katrina Kaif as the official brand ambassador. It also added some new features like video calling and Snap Movie.
Line crosses 300 million users globally
Since its launch, Line has actively been involved in promotional activities to expand its base in India. Considering the rapid growth of mobile users in India, the company plans to continue with localised content and stickers featuring local celebrities. Click here to read our review of the Line app. Akira Morikawa, CEO of LINE Corporation has released a press statement saying, “We are extremely pleased to have achieved our target of 300 million users for the year in such a short time after clearing the 100 million user mark only in January. We will continue to explore all possibilities of communication in order to develop even more new features and constantly enhance our service quality. We aim to achieve 500 million users within 2014, and to develop LINE into the world’s top communication service.”
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