For the third month in a row, more Americans visited Yahoo's websites than Google's, according to comScore Inc.'s Internet traffic data for September.
The research firm said Monday that Yahoo Inc.'s websites had 197.8 million unique US visitors last month, while Google's had 191.4 million. Yahoo was ahead of Google in July and August, too. The last time that Yahoo was ahead of Google before that was in May 2011.
Tops in US web visitors
That said, Yahoo is still far behind Google in making money from the people who visit its websites. Research firm eMarketer estimates that Google will generate $38.83 billion in worldwide digital ad revenue this year, more than any other company. Facebook Inc. will take the second spot with an estimated $5.89 billion, while Yahoo could take the third places with $3.63 billion expected.
Associated Press
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