Qualcomm retracts Apple A7 64-bit 'marketing gimmick' comment




Qualcomm retracts Apple A7 64-bit 'marketing gimmick' comment

Qualcomm has now retracted an earlier statement where a company executive said that Apple’s A7 64-bit chip in the new iPhone 5s was a “marketing gimmick”. In an interview last week, the company’s Chief Marketing Officer Anand Chandrasekhar had said that the new A7 chip will give iPhone 5s users “zero benefit” beyond more memory accessibility. While talking about Qualcomm’s efforts in the same sphere, the executive had said that the company was also working on its own 64-bit chip, but that it will be more useful for engineering, chip design and operating system purposes. A company spokesman, in a new e-mail to TechHive, said that “The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.” The company did not add any more details to its statement, though. It is worthwhile to note that Qualcomm has strong ties with the iPhone maker and provides modems that are currently used in iPhone and iPad models.


Former executive charged (Image credit: Reuters)

Qualcomm has now corrected an earlier comment about Apple's A7 64-bit chip



Apple is the first company to put a 64-bit chipset in the smartphone, outpacing its Android smartphone rivals by nearly a year, according to estimates by analysts. One perk of having a 64-bit chip on board is the ability to put in more than 4GB of memory in handsets. It is necessary to note, though, the 5s comes with only 1GB of RAM. The A7 chip, according to Apple, is better at accelerating mathematical and security tasks and also adds a wider instruction set that gets rid of some of the inefficiencies seen in older ARM builds.Qualcomm’s Snapdragon chips are currently at the heart of most Android smartphones and Window Phones. The company’s move to keep up by including 64-bit mobile chips in its portfolio is thus an understandable one. In his statement last week, Chandrasekhar had said that 64-bit chips were more relevant for server class applications and added that the company was keeping an eye on the server market for opportunities. There is still no official word on when the Qualcomm produced 64-bit mobile chip will hit the market.



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