New market estimates report that 438 million handsets and 244 million smartphones shipped during the 3rd quarter of 2013. Samsung retained its lead in handset shipments and grew its share of smartphone shipments to 35%, while Apple's iPhone sales share remained "flat" at 14%, according to ABI Research.
Despite a strong showing in late Q3 for Apple’s new iPhones, company revenue guidance for Q4 indicates a record 53 million iPhones will ship. “Even with a record Q4 for the iPhone, Apple is only expected to achieve 18.7% market share which is down from the 22.6% Apple achieved in Q4 2012, due to Android’s growing dominance and the importance of emerging markets” said ABI senior practice director, Nick Spencer.
The analyst firm estimates that smartphone shipment penetration was found to be 56% in Q3, setting a record high for the third consecutive quarter. Windows Phone achieved impressive 165% growth year-on-year – albeit from a very low base. Nokia accounted for 95% of all Widows Phone shipments.
“The race for the third ecosystem is clearly favouring Windows Phone with 4% market share, over BlackBerry’s 1.5%, but there remains little opportunity for new market entrants to make a significant impact on Android’s dominance” comments ABI senior analyst, Michael Morgan.
Android remains top dog in the smartphone OS battle - supported by strong Android shipment growth from Huawei, Lenovo, Xiaomi and Samsung - reaching a new high of 80.6% shipment share in Q3.
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