Instagram is all set to take baby-steps towards monetisation of its services. After it announced that ads are indeed coming to the service, Instagram has now revealed a sneak-peek at how the advertisements are going to look on it. In a blog post showcasing a screenshot of a sample ad, Instagram said that it wants ads to be creative and engaging, and was hence starting to roll ads from only a handful of brands. These brands are specially chosen by virtue of already being popular with the Instagram community. The ads will clearly bear the mark of being “Sponsored” on the top right of the image. When you tap on the sponsored badge, it will take you to a page where you can understand how ads work on the platform. The ads will show up with the name of the brand as the person who posted it. In case you don’t appreciate a particular ad, you can tap the button with three dots on it and hide it. You will also be given the option of adding your feedback to help Instagram understand what ads you want to see in the future.
“Our focus with every product we build is to make Instagram a place where people come to connect and be inspired. Building Instagram as a business will help us better serve the global—and ever growing—Instagram community, while maintaining the simplicity you know and love,” Instagram wrote while still adding that users, and only the users own the images and videos put up on the app. This has become a standard statement Instagram makes on the back of the privacy fiasco that took place earlier this year when the app changed its Terms of Services. These ads will be rolling out in the US first with a handful of brands in tow and while the international rollout is imminent, it’s hard to say when Instagram will be introducing these.
Here's how an ad will look on Instagram
“Our focus with every product we build is to make Instagram a place where people come to connect and be inspired. Building Instagram as a business will help us better serve the global—and ever growing—Instagram community, while maintaining the simplicity you know and love,” Instagram wrote while still adding that users, and only the users own the images and videos put up on the app. This has become a standard statement Instagram makes on the back of the privacy fiasco that took place earlier this year when the app changed its Terms of Services. These ads will be rolling out in the US first with a handful of brands in tow and while the international rollout is imminent, it’s hard to say when Instagram will be introducing these.
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