Tesco branched out from supermarket stores to computer hardware this morning, launching the Hudl tablet. Confirming weeks of rumours, the Kindle-rival has been designed by Tesco to focus on "accessibility and convenience".
As we reported late last week, the device is powered by a 1.5GHz quad-core processor, with a scratch-resistant HD (1440x990) touchscreen, 16GB of internal storage, dual-band Wi-Fi and a battery that should last for up to nine hours of video playback.
It runs Google's Android Jellybean 4.2.2 operating system.
Tesco stressed that it designed and built the tablet "from scratch", tailoring it provide instant access to its range of digital services including blinkbox movies and TV, music and Clubcard TV (which offers free films and TV programmes for Clubcard holders), banking and online shopping.
Hudl comes in four colours and will be available to buy in store and online from the 30th of September for £119.
As an added incentive, Tesco Clubcard holders will be able to buy the tablet at a lower price. Hudl will be available on Clubcard Boost where customers can double the value of their vouchers, meaning many will be able to buy it for less than £100.
"According to OFCOM, three quarters of UK households do not have a tablet. Tesco’s research found that many feel that the technology is too expensive or intimidating. So Tesco has entered the market to change that," the supermarket company said.
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