A year in the making, Microsoft’s search engine, Bing, has been given an all-new logo. With a orange-golden, sharp as a blade logo, Bing has ditched its curly blue one from the past as well as introduced some new features to go along with it. The redesigned logo was first spoken about back in April when Windows Phone Design Studio General Manager Albert Shum showed off the “re-imagined” Microsoft logos. The logo had been worked upon for months and Microsoft put up a detailed explanation of how they finally managed to choose everything from the sharp logo and the colour palette in a blog post.
“The new Bing identity is more than a new logo and color palette - it’s a system of brand architecture that allows us to strategically and visually evolve Bing in line with our mission and our products. We didn’t set out to just provide data via blue links on the web. We set out to provide clarity, decisions and insights,” wrote Scott Erickson, Bing’s Senior Director, Brand and Creative. “Bing is no longer just a search engine on a web page. It’s a brand that combines search technology across products you use every day to help empower you with insights.”Bing has also announced the addition of two new features called Glance and Page Zero to its bouquet of services. Glance mashes together Snapshot and Sidebar on Bing’s page in order to help you get more personalised results in context. Say you’re searching for a particular place like Lonavla. The search engine will not just feed you data about where it is located, what its population and weather is but also things like status updates, pictures your friends took there, tweets and more.Page Zero is an effort from Bing to one-up Google. The page will start providing you information even while you’re still typing in order to whip up results faster. It works kind of like Google’s auto-complete but in a slightly different fashion. You will find information like links, images, news and videos popping up even as you type on the right-hand bar of the page.
Bing says that this better search experience is also going to make its way to mobile where users will be fed information cards with all kinds of information they would require from a search result, especially when they’re on the go.
The all new Bing logo
“The new Bing identity is more than a new logo and color palette - it’s a system of brand architecture that allows us to strategically and visually evolve Bing in line with our mission and our products. We didn’t set out to just provide data via blue links on the web. We set out to provide clarity, decisions and insights,” wrote Scott Erickson, Bing’s Senior Director, Brand and Creative. “Bing is no longer just a search engine on a web page. It’s a brand that combines search technology across products you use every day to help empower you with insights.”Bing has also announced the addition of two new features called Glance and Page Zero to its bouquet of services. Glance mashes together Snapshot and Sidebar on Bing’s page in order to help you get more personalised results in context. Say you’re searching for a particular place like Lonavla. The search engine will not just feed you data about where it is located, what its population and weather is but also things like status updates, pictures your friends took there, tweets and more.Page Zero is an effort from Bing to one-up Google. The page will start providing you information even while you’re still typing in order to whip up results faster. It works kind of like Google’s auto-complete but in a slightly different fashion. You will find information like links, images, news and videos popping up even as you type on the right-hand bar of the page.
How Page Zero will work
Bing says that this better search experience is also going to make its way to mobile where users will be fed information cards with all kinds of information they would require from a search result, especially when they’re on the go.
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