Apple recently added two new iPhones to its current line-up, the iPhone 5S and the iPhone 5C. The “budget” iPhone 5C is notably the first model that the company has launched with a plastic shell. From whatever we can see, it looks like the company is focusing on the array of bright colours as well as the (slightly) cheaper price tag in a bid to attract more consumers.The recent lukewarm response for the iPhone 5C from the world’s largest smartphone market has not stopped the company, though, from rolling out its first TV ad for the 5C. And we got our first look at what Apple has in mind with the debut ad spot titled "Plastic Perfected". While the video is just 30 seconds in length, it showcases quite a bit in terms of the company’s marketing approach to the new iPhone. Check out the video to see just how Apple is selling the new iPhone 5C:
The company has tacked the popular concept that plastic cases lack the durability of aluminium-based phones and feel slightly cheaper to the hand. In the video, Apple seems to embrace the idea of a plastic-shelled phone and develops around the variety of colours that the new smartphone can come in. The video also emphasises on the build material used in the new iPhone and pitches that idea of the phone being a solid contender in the smartphone arena. Highlighting the video is a background score using a song named "Rill Rill" from American pop musical duo Sleigh Bells suggesting that this is a new trend. While Apple is definitely trying to stand out, it should be noted that other smartphone manufacturers have been in the colourful plastic shell game for a while now. Nokia has been steadily expanding its Lumia line-up with a multitude of colours, while Samsung has been pitching its plastic-bodied smartphones as a durable alternative for quite some time now. While the word “new trend” might not be completely accurate it is intriguing to see how Apple, a company known for its solid metal-bearing smartphones, is now making the shift to incorporate a plastic shell into its line-up.
The company has tacked the popular concept that plastic cases lack the durability of aluminium-based phones and feel slightly cheaper to the hand. In the video, Apple seems to embrace the idea of a plastic-shelled phone and develops around the variety of colours that the new smartphone can come in. The video also emphasises on the build material used in the new iPhone and pitches that idea of the phone being a solid contender in the smartphone arena. Highlighting the video is a background score using a song named "Rill Rill" from American pop musical duo Sleigh Bells suggesting that this is a new trend. While Apple is definitely trying to stand out, it should be noted that other smartphone manufacturers have been in the colourful plastic shell game for a while now. Nokia has been steadily expanding its Lumia line-up with a multitude of colours, while Samsung has been pitching its plastic-bodied smartphones as a durable alternative for quite some time now. While the word “new trend” might not be completely accurate it is intriguing to see how Apple, a company known for its solid metal-bearing smartphones, is now making the shift to incorporate a plastic shell into its line-up.
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