1- Create Video People Will Share
Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends.
2- Giveaways to Heat things up
Nothing motivates people more than the opportunity to win something free! So why not give away a ticket or two for your event to really amp up the buzz? Contests and Free Stuff provide a rapid way to generate interest in your event.
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Here are some tips on contests:
- Recruit judges who will help extend the reach of the contest.
- Keep the requirements super-easy to maximize participation. For example, a simple one-click tweet to enter is ideal.
- Run your contest at a time that will be helpful to your sales cycle.
- If you have a podcast, consider creating a special episode explaining the contest.
3- Add social proof to your paid Google ads.
You can add social proof to your Google ads by going under Ad Extensions and selecting Social Extensions from the drop-down menu.
4- Create a “Group Tips” Blog Post
Chances are you have great insight locked inside the minds of your event speakers. Why not pool that knowledge into a great blog post?
This is where you ask experts to contribute a short writeup on their favorite tip, tool or perspective on a specific topic. These types of articles are a great way to involve the experts and they provide ongoing exposure for your presenters.
- Top 20 Social Media Engagement tools
- Social Media Trends for 2013
5- Create a Special Graphic for Your Speakers
Add a photo, a teaser, event details, and of course a call to action
6- Create a Tweet for Attendees
If people are excited about attending your event, why not ask them to click a button and tell their friends about it?
This is something easy that you can place on the “Thanks for Registering” page.
7- Add a Twitter Widget to Your Event Page
If people are talking about your event on Twitter, why not take advantage of that social proof to encourage new site visitors to attend?
Twitter has a cool widget that scrolls all the tweets for you.
The great thing is you can include OR exclude Twitter search terms using Boolean logic.
NOTE: This Twitter widget code is hard to find, so I’ve included it below. You can customize the red text and paste it into your site.
Here is the code:
<script src=”http://widgets.twimg.com/j/2/widget.js”></script>
<script >
new TWTR.Widget({
version: 2,
type: ‘search’,
search: ‘#themobilehub.blogspot OR #HRSEO OR “Have Results Gathering” -sing’,
interval: 6000,
title: ‘Buzz About HAve Results Event’,
subject: “,
width: 300,
height: 200,
theme: {
shell: {
background: ‘#8ec1da’,
color: ‘#ffffff’
},
tweets: {
background: ‘#ffffff’,
color: ‘#444444’,
links: ‘#1985b5’
}
},
features: {
scrollbar: false,
loop: true,
live: true,
hashtags: true,
timestamp: true,
avatars: true,
behavior: ‘default’
}
}).render().start();
</script>
8- Create an Event on Facebook
A Facebook event listing provides an easy way for attendees to share your event with their friends. Each time someone shares that they are attending your event creates the potential to drive more people to your Facebook Page.
A Facebook Event Page is also a channel for asking questions, providing an alternate means of customer service. You can also @tag event names in your Facebook Page updates.
9- Utilize Facebook’s FBX Ad Targeting
Facebook allows advertisers to remarket to people who have visited specific non-Facebook Pages using Facebook Exchange, also known as FBX ad targeting.
This means you can show event ads to Facebook users who visited your Event Page but did not purchase. This can be a very economical way to retarget possible prospects.
10- Create a Dedicated Page for the event.
A dedicated page for the event is like a movie page. It has all the details about the events and of course it should carry the event’s overall theme and feel. So, don’t be satisfied with just a page or an ad on your company’s website. An event needs a page and a search engine optimized content (Blog)
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