Social Content Advertising With SlideShare

How big is SlideShare?

SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

How Far SlideShare Reach?

• SlideShare was recently voted amongst the World's Top 10 tools for education & e-learning.
• In 2009, the official website for the US President (Whitehouse.gov) signed user agreements with eight of the world's leading social media websites. SlideShare was one of them. SlideShare is regularly used by the Whitehouse and many other US govt departments.
• SlideShare finds reference in hundreds of published books on internet, Web 2.0, technology (search "slideshare" on Google books)

SlideShare CEO

SlideShare's CEO Rashmi Sinha was recently named amongst the worlds Top 10 Women Influencers in Web 2.0 by FastCompany.

How To Use SlideShare for Social Content Advertising and Traffic and Lead Generation?  

First, here what you can do just by creating and uploading a document, presentation, or video on SlideShare:

• Upload presentations publicly or privately
• Download presentations on any topic and reuse or remix
• Embed on blogs, websites, company intranets
• Share on Twitter, Facebook, LinkedIn
• Zipcast: free, no download, 1 click web meetings
• Leadshare: generate business leads with your presentations, documents, pdfs, videos
• Slidecast: sync mp3 audio with slides to create a webinar
• Embed YouTube videos inside SlideShare presentations
• Use SlideShare PRO for premium features like branded channels, analytics, ad free pages etc

Social Content Marketing for Professionals

Get Analytics: 

Source and location of viewers
Detailed engagement insight
Sharing insight across other social networks
Profile of people downloading your content
Actual tweets which mention your content

Capture Leads 

Customize lead forms to meet filtering requirements
Segment your leads per viewer's location
Run multiple campaigns across presentations, videos or documents
Perform market surveys with custom questions

Professional Presence

Customize the design and layout of the profile page of a person or company
Increase SEO by tagging, then showcase your tagged content
Remove ads from all your pages
Add custom HTML content to your profile pages. (available in platinum only)