Distribution of Clicks on Google’s 1st SERPs: via eyetracking and Heatmaps




Distribution of Clicks on Google’s 1st SERPs: via eyetracking and Heatmaps



Cornell University Eye-Tracking Analysis of SE Users’ Behavior


One of the most recent eye tracking studies was performed at Cornell University by Laura A. Granka, Thorsten Joachims and Geri Cay ([1]). They used a sample of undergraduate students instructed to perform search in Google for 397 queries o topics covering movies, travel, music, politics, local and trivia. This study has produced the following results.




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