Popular ecommerce site eBay India has started recommending users to Snapdeal when faced with an unavailable product reports Medianama. If someone doesn't find a product on eBay India, the website will recommend shopping at Snapdeal, provided it’s available there. Along with the banner, eBay ensures that users reach the Snapdeal product page with a single click. All of this hints at a possible acquisition, which eBay outright declined by calling it a mere partnership. A spokesperson told Medianama, “The first stage of the partnership is now live with benefits for both buyers & sellers. eBay India customers will now see even more variety with select Snapdeal listings showing up on eBay India in some Search Pages. In addition, eBay India sellers can tap even more demand as some of their listings will be showcased in Search pages at Snapdeal.”
Step towards a partnership or acquisition?
Earlier this year, eBay invested $50 million in the Indian startup Snapdeal. In fact, the investment came around the time when Amazon launched its Indian website. In august, Snapdeal is known to have raised $75 million in a round of funding from Japan-based Softbank. Some of its other investors include Intel Capital, Russian venture fund ru-Net, Saama Capital, Recruit Co, Nexus Venture Partners, Bessemer Venture Partners and more.In June, Intel had invested $16 million in Snapdeal and two other e-commerce websites, while in October Snapdeal reportedly tried to raise $150-200 million at a valuation of $750 million. It recently launched a re-commerce site that will buy your old gadgets.
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