YouTube now seems to be expanding the support it gives for Chromecast on its embedded player, according to GigaOM. The video sharing website may now let users of the new Google TV dongle send videos being displayed on third-party websites straight from their browser to their TV. Casting videos via the HDMI dongle was earlier supported only from YouTube’s official website. The source claims that Chomecast’s play to TV button popped up on embedded videos on Google+ and some other websites. It, however, does say that the feature seems to pop up randomly and may not be available for everyone yet, or for every video. This leads to estimation that the current Chromecast support is in fact part of test being rolled out by the company. Confirming this, a YouTube spokesperson told the source that, “With more videos coming to YouTube every minute we’re always experimenting with ways to help people more easily find, watch and share the videos that matter most to them. As always we will consider rolling out changes more broadly based on feedback to these experiments.”
While the feature may still be in a nascent phase, adding Chromecast support to videos embedded on third-party sites definitely makes sense for YouTube. The move should get users to watch videos for longer periods of time basically increasing the amount of time ads can be displayed. The video sharing platform already allows users to beam videos from the official website or its mobile apps to a Chromecast device. A quick look at Chromecast reveals that the device is essentially a small $35 (Rs 2,060 approx) dongle that will let users directly stream videos from almost any devices like a phone, tablet or laptop to their TV. The dongle even lets users control their TVs with whatever device at hand instead of installing a completely new interface to ensure compatibility. The device connects over HDMI and will be powered by USB.
YouTube looking to expand Chromecast support to include third-party videos
While the feature may still be in a nascent phase, adding Chromecast support to videos embedded on third-party sites definitely makes sense for YouTube. The move should get users to watch videos for longer periods of time basically increasing the amount of time ads can be displayed. The video sharing platform already allows users to beam videos from the official website or its mobile apps to a Chromecast device. A quick look at Chromecast reveals that the device is essentially a small $35 (Rs 2,060 approx) dongle that will let users directly stream videos from almost any devices like a phone, tablet or laptop to their TV. The dongle even lets users control their TVs with whatever device at hand instead of installing a completely new interface to ensure compatibility. The device connects over HDMI and will be powered by USB.
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