Say goodbye to HTTP cookies. Google is reportedly working on building a whole new system of tracking online activity. Named AdID, the system will collect data to be shared with advertisers and online ad-sales network, within Google’s stipulated privacy guidelines. According to a report carried by USA Today, the Internet giant is looking to shun third-party cookies in favour of the anonymous ID system instead. The AdID works on basic guidelines. Advertisers and ad networks that have already agreed to these will have data from AdID transmitted to them.
This works in favour of the users too as they have more control over their privacy and how they surf the web, according to an anonymous source. Google is still maintaining a stoic silence about the introduction of AdID. "Technological enhancements can improve users' security while ensuring the Web remains economically viable. We and others have a number of concepts in this area, but they're all at very early stages," Google spokesman Rob Shilkin said, declining to comment further. For those not in the know, cookies have been the most often used way to recognise when a user has visited a website. It’s a small line of text within browsers that helps collect data on browsing activity, either by websites or other entities. AdID, on its part, will allow users a larger control over their privacy by allowing them to limit or block particular tracking firms. This can be done simply via a browser’s settings. Even while Google will still have the ability to restore browser settings every year, the report suggests that the Internet giant is mulling giving users the ability to create multiple AdID profiles, especially for those hush-hush incognito sessions they’d want to keep discreet. Google is undoubtedly a heavy-weight when it comes to online advertising. The company accounts for the biggest chunk of online advertisements, more than any other website in the world. This move by Google is certainly going to have privacy watchdogs and US government agencies sitting up and taking notice of AdID. The bottomline still is that Google expects agencies to fall in line with its rules and regulations for the new system in order to gain data. While Google is still maintaining silence over the AdID, we’ll have to wait a while longer to hear the official take on it.
New tracking system coming up
This works in favour of the users too as they have more control over their privacy and how they surf the web, according to an anonymous source. Google is still maintaining a stoic silence about the introduction of AdID. "Technological enhancements can improve users' security while ensuring the Web remains economically viable. We and others have a number of concepts in this area, but they're all at very early stages," Google spokesman Rob Shilkin said, declining to comment further. For those not in the know, cookies have been the most often used way to recognise when a user has visited a website. It’s a small line of text within browsers that helps collect data on browsing activity, either by websites or other entities. AdID, on its part, will allow users a larger control over their privacy by allowing them to limit or block particular tracking firms. This can be done simply via a browser’s settings. Even while Google will still have the ability to restore browser settings every year, the report suggests that the Internet giant is mulling giving users the ability to create multiple AdID profiles, especially for those hush-hush incognito sessions they’d want to keep discreet. Google is undoubtedly a heavy-weight when it comes to online advertising. The company accounts for the biggest chunk of online advertisements, more than any other website in the world. This move by Google is certainly going to have privacy watchdogs and US government agencies sitting up and taking notice of AdID. The bottomline still is that Google expects agencies to fall in line with its rules and regulations for the new system in order to gain data. While Google is still maintaining silence over the AdID, we’ll have to wait a while longer to hear the official take on it.
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