Seo Moz have conducted an amazing SEO Industry Survey for 2013 to predict 2014
Here is an infographic of the results:
Here is an infographic of the results:
You can find the detailed survey here: http://moz.com/seo-industry-survey/complete
and the questions were:
- What is your gender?
- What is your country of residence?
- What is your age?
- What is the highest level of education you have achieved?
- What is your pre-tax personal yearly earnings, including salary, bonuses, and side projects?
- What is your job title?
- How long have you worked in internet marketing?
- What was your professional position when you first engaged in internet marketing tactics?
- Do you and/or your team work on these internet marketing tactics?
- How many people do you manage?
- How would you rate your internet marketing skills in the following areas?
- In the past 12 months, my formal responsibilities or my agency's expectations of my team's responsibilities...
- Which of the following best describes the internet marketing role you currently fulfill?
- About how many clients have you worked with in the past 12 months?
- About how many clients do you work with at one time?
- Which consulting services do you or your company offer?
- Has demand for the following services increased or decreased in the last year?
- Which of the following tactics have you used to learn or advance your internet marketing knowledge?
- Of the following, which 4 do you most focus on from a content consumption/reading/learning perspective?
- Has your current organization ever done in-house training for you or your colleagues in the following inbound marketing topics?
- Which of the following industry conferences/events have you attended in the past 2 years?
- How many people are employed at your company?
- How many people in your company, part-time and full-time, work primarily on internet marketing?
- On average, what is your company’s monthly budget for outsourcing and consulting?
- About how much does your company spend on tools/software each month?
- On average, how much money does your company spend on the following forms of paid media for its own properties each month?
- On average, how many websites do you manage/optimize at a time?
- About how many unique pages does the largest website you manage have per month?
- How many different countries do you optimize for?
- When you're reporting on your internet marketing efforts, how often do you pull formal metric reports for your boss/clients/higher ups?
- How many people in your company access tools daily/weekly/monthly/quarterly to pull data and/or manage sites/accounts for SEO, social media, analytics, conversion rate optimization, and content marketing?
- What percentage of YOUR time is spent on the following inbound marketing tactics?
- What percentage of YOUR TEAM'S time is spent on the following inbound marketing tactics?
- In the past year, which of the following inbound marketing focused actions have you or your company/team employed?
- What types of inbound marketing content do you or your team produce?
- How often do you use your favorite inbound marketing tools?
- Which analytics tools do you currently use to track site usage?
- Which tools do you currently use for content marketing and/or outreach?
- Check any of the following tools you use for conversion rate optimization (CRO), page speed optimization, and/or usability?
- Which of the following video hosting solution(s) or video portals does your company use?
- For your largest site, about how many keyword rankings do you track (or care about)?
- Which SEO Tools have you PAID to use in the last 12 months?
- Which SEO Tools have you used the FREE version in the last 12 months?
- Which of the following keyword research tools have you used in the last 12 months?
- On these top social networks, how many company accounts do you/others run for your company?
- For what purposes do you use the following social media channels?
- Which 5 social networks do you use most for your social media marketing efforts?
- What are the top 5 secondary social sites that are most important to your company?
- Which tools do you currently use to manage and/or report on social media?
- Which functions are important for you in social media management tools?
- How do you feel about the following major search engines', social networks', tech companies', and tech media outlets' ethics and standards?
- Which of these tech media and/or inbound marketing blogs do you read at least once a month?
- Future predictions: What do you think about these industry trends?
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