All the Tools you Need For Your Local Search Engine Optimization:
- Yext Powerlistings can automatically update your business’ information across 50+ of the top local search sites out there including Yelp, Yahoo Local, SuperPages and more. They also now do review monitoring. It’s not free but the amount of time it can save you is huge.
- UpCity (used to be DIYSEO) Local Report Card shows businesses their ranking on Google and tests their local listings on the major local search engines: Google, Yahoo, CitySesarch, Yelp, LocalEze and MapQuest.
- BrightLocal’s Local Search Rank Checker provides you with a comprehensive report analyzing your business’ local rankings, showing you your previous ranking for both the local and standard search engines. Additionally, this tool tracks four different types of results including local search, organic, directory search (such as Yelp) and secondary searches. Depending upon your package, the Local Search Rank Checker can track up to 100 keywords and schedule your reports to run automatically, either weekly or monthly. Packages for this easy-to-use platform start as low as $9.99 per month, but users can first take advantage of a free 30-day trial.
- Local Citation Finderhelps businesses find the best locations to list their businesses for better local rankings. This tool shows up to 245 citations and provides a great organizational tool to allow you to keep track of the citations you already have.
- Google Places Category Tool helps categorize your SEO keywords into different sectors.
- Whitespark Local Citation Finder: Excellent tool that finds citations for top-ranked businesses for specific local queries in Google
- SEMRush: Great way to find keywords that your competition either ranks for or targets with Google Adwords. Not so great for small sites though.
- Screaming Frog SEO Spider: A tool to crawl your site like Googlebot would and discover all sorts of screwy things. Essential for bigger sites.
- GetListed: See how your business is listed on Google, Bing and other local search engines. Created by David Mihm and definitely worth checking out.
- Google Places Category Tool: Mike Blumenthal created a way to see all of the Google Places categories in one place. Tres useful.
- Generate Local Adwords & Keyword Lists – Helps you build a list of local keyword variations.
- Local Search Toolkit: SEOverflow’s tool pulls the top Google Places listings for a query and shows you the business name, the web site title tag, # of citations, # of reviews, # of images, whether it’s claimed and distance from city center.
- Local Search Rank Checker: A great rank checker from Bright Local
- Catalyst EMarketing Tools: Linda Buquet has a great selection of nifty free local SEO tools including a lat/lon checker and a rank checker.
- PlacesScout has a local SERP tracker that checks rankings in both Google Places and Google Web search. It also offers the Map View of your local rankings, which is convenient for estimating your local SEO progress at a glance.
- GeoRanker utilizes IP based technology to show you where you rank for specific search terms in over 2,000 cities worldwide. This is valuable information if you have multiple locations, are trying to target specific markets for your products or services.
- Facebook Graph Search brings exciting opportunities to have your business discovered. Add a Facebook page for your business, and use it, to help prospects find you through social media.
- 5minutesite.com provides a free tool that generates targeted keyword lists specifically for business owners looking for local web traffic.
- LocalVox.com allows you to enter your website URL and then it reports which local business directories and search engines you appear, coupled with information about those listings. You can see all of your published addresses in one place, making sure visitors can easily find you.
- GetListed.org — now owned by SEOmoz — checks the major local search directories, verifies you're listed, and makes it easy to fix issues, and claim listings of your business that you haven't yet.
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