Modified Broad Match Diagram among other KWs Match Types

a href=”https://plus.google.com/111921947362490831344?rel=author”>Mina Younan

The Below is an informative illustration for Adwords Keywords matching types

The chart shows, in brief, how defining a match type for your KWs strategy can affect your results and thus your ranking.

Always put in mind: the Broader KW match type you use, the more you will pay, and the more (irrelevant) clicks you will receive.

And of course, dedicating more time for more matching match types, the less you pay, because you will receive less clicks, but the higher CTR%  you will gain (because your ads will only show to "interested" users.