PCs drive disproportionately more website visits than tablets—Consumers clearly prefer tablets to smartphones for visiting brand websites, but do they prefer tablets to PCs? Our analysis indicates that they use PCs to visit websites much more frequently, even though tablet and PC engagement levels are similar. As shown in Figure 5, by December 2011, there were approximately six times as many PCs as tablets in North America and Western Europe, but they generated 19 times as many website visits during Q1 2012.6 For every brand website visit made with a tablet device, 3.2 visits are made using a PC.
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