Though the journey of the ad from the Marketer to the consumer is just a one way banner, it is in fact more complicated than that, (if we are talking about the real BIG Advertising Money).
Today I stumbled upon this interesting diagram showing all the Top Agencies dominating the biggest share of Online Advertising Revenue.
The illustration shows the Top Agencies in Media buying, Retargeting, Exchange, Ad services, Verification Privacy, DSPs, Media Planning and attribution, Tag Management, Measurement and Analysis, DMPs and Data Aggregators, Data Suppliers, Ad Networks, Vertical, Targeted Networks/AMPs. Performance, Mobile, Mobile management Systems and operations, Sharing Data and social Tools, SSPs, Publisher Tools, and Ad servers.
These names controls how the journey of the banner
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