Target those who know you already but needs an extra push

Customers Loyalty 

by Mina Adly Younan

90% of first time businesses fail and 90% of second time businesses succeed but 80% of those first time business owners never take a second chance. 

A nice campaign that one cannot ignore in his PPC Advertising Structure is the Re-marketing (or sometimes known as re-targeting marketing).

Imagine you’re a travel company, and you’re trying to excite users during the holiday season about deals to tropical Caribbean destinations. Users may come to your website, browse the offers and think about booking a trip, but decide that the deal is still not cheap enough. Then, they continue to browse the web. If you later decide to offer discounted deals to the Carribean, how do you reach these users who have already expressed interest in travelling there?

Remarketing is a simple way to connect with users, based on their past interactions with your website.


You can easily set up and create a remarketing campaign through the new “Audiences” tab in AdWords. Then put the tracking code on the pages or products you want to target visitors who visit them. then the code is attached to them. Now they are your own clients and you can target them again if they are somehwere else.

Retargeting is useful for both of the advertiser and the audience as well as it gives more relevant and useful ads for users, and more opportunities for your customers to receive special offers and discounts that may be of interest to them.

90% of all first time business failed, 90% of 2nd  time business succeeded. But 80% of those who failed would have succeeded if they have just tried again.


To understand the duration of your customers' memberships, When you create a remarketing list, you can decide how long a visitor's cookie stays on your list if that person doesn't visit your site again. The membership duration is 30 days by default, but it is recommend to shoose a duration related to the length of time you expect your ad to be relevant for the user. In general, you should align the membership duration with the length of your sales cycle.