Importance Of Post Title Limit In The Eyes Of Search Engines



If the content of any blog is King then it would not be wrong to say that the Title is Queen. Post titles play vital role in search engine optimization. Each Post that you write has a title and this title is responsible for bringing Traffic to that selected Post Page. Now how do you write a keyword rich and full length title that may take you high on search engine rankings?
Google and Yahoo are indeed the two Mega Search Engines that dominate all others. But for Bloggers Google has more value then Yahoo and we usually receive more Traffic from Google than Yahoo. But We can’t even ignore Yahoo.

Both Google and Yahoo have different limits for Post titles. Google Displays only the first 66 Characters of any title while Yahoo displays the first 120 Characters.
For example,
The following title has 85 characters including spaces,
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  • Google Will display it like this,
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  • Yahoo will display it like this,
12 useful Useful Tips and Tricks To reduce The Load Time Of Your Blogger Hosted Blogs
You can see the difference that Google has cropped the title and displays only the first 66 Characters while Yahoo displays the full title. Of course an incomplete or cropped title will not be much attractive to the visitors compared to a fully displayed title.

How Do You Write An Optimized Title That May Look Good In Both Google And Yahoo?

The best strategy is to create a long title consisting of at most 120 characters in order to make sure that the title looks good for both Google and Yahoo. The optimal title should be thought of as consisting of a primary title (for Google) and a secondary title (for Yahoo!). The primary title should consist of no more than 66 characters and your secondary title can be any length up to the point where the full title reaches 120 characters in length. Now lets see an optimized title below,
Absolute-Title

Now visitors will be able to see the red portion in Google and the Full title (Primary + Secondary) in Yahoo. You will now receive impressive flow of Traffic from both Google and Yahoo. Now that is like killing two birds with one stone!
Tip:- Use Only those Words in your titles that describe the entire content of your post. Such words are called keywords.


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