The news metatag essentially gives publishers some freedom to be more creative in their headlines and article copy, and not have to worry about cramming keywords in everything they publish. Google says that the purpose of this feature is to empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.
Similar in spirit to the plain keywords metatag, the news_keywords metatag lets publishers specify a collection of terms that apply to a news article. These words don’t need to appear anywhere within the headline or body text.
How to use the News metakeywords Tag?
Google's crawler makes use of that Google-specific metatag to help determine how to best classify your content. By implementing the
news_keywords metatag you can specify which keywords are most relevant to your articles. For example, in an article about the World Cup you could add the following code to help Google News better understand the nature of your content:
<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands">
Keywords could also be used to help disambiguate between related terms. Again, if this particular publisher wanted to specify that this article reported on soccer’s World Cup -- as opposed to rugby’s World Cup -- then they could try the following:
<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands, soccer, football">
Use a comma to separate each phrase or group of keywords. (Commas are the only punctuation allowed in the field.) You can add up to ten phrases for a given article, and all keywords are given equal value. For instance, the first keyword is not considered a stronger signal than the tenth keyword.
Please keep in mind that Google use a number of signals to determine ranking in addition to the prominence of certain keywords.
Ranking in Google News is determined based on a number of factors, including:
- Freshness of content
- Diversity of content
- Rich textual content
- Originality of content
In addition to these guidelines, there are some technical factors that could affect the ranking of your site in Google News. These factors include other relevant sites linking to your site and descriptive and accurate
<title> and <alt> tags in your articles' code.
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