Apple iPhone 5S outselling 5C three to one in UK

New smartphone sales data shows that Apple's iPhone 5S is outselling the cheaper iPhone 5C by a factor of three to one in Great Britain.

The latest sales data from Kantar Worldpanel ComTech, for the three months to October 2013, shows that the new iPhone 5C and 5S models have helped boost Apple’s market share compared to the previous quarter, but the launch of the new smartphone has not yet seen the same uplift as when the iPhone 5 was released.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said that in almost all markets, the iPhone 5S and 5C releases have given iOS a "significant bounce" compared to the previous month, but generally Apple’s share of the market still remains lower than when the iPhone 5 was released.

He added that this is not "wholly unexpected" as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C.

Sunnebo added "The cheaper 5C appeals to a broader audience than Apple usually attracts. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model."

Across Europe, Android remains the number one OS with 70.9% share, with Apple holding 15.8%. Windows continues to achieve rapid growth and now accounts for 10.2% of European smartphone sales. Windows’ progress had continued in the latest period, with share in the five largest EU economies now past 10% and share in the US close to 5%.

However, Apple's new releases have led to "spectacular results" in certain markets. In Japan, where the iPhone is now available via the country’s largest carrier NTT DoCoMo, Apple’s share hit 76.1% during October. In the US, Apple’s October share reached 52.8%.

Andoid Games