Store Locator and Local SEO Plugin for Wordpress

Yoast has just released a major update to its Local SEO plugin. This new version has some new functionality; most important is the new store locator option. 

This option is especially handy if your company has multiple locations or your brand is sold in many different stores. 

The store locator will allow customers to easily find the nearest location of your company. 

Customers can fill in their home address and a list of the nearest locations of your company will appear! 

Check out the new functionality and buy the Local SEO plugin!

This Local SEO plugin largely improves the usability of the contact page of your website. It allows you to:

Insert Google Maps - This extra functionality will make it easier for your customers to  (physically) navigate to the location of your company.

Insert address(es) of your company - Our Local SEO plugin makes it easy to show your company address(es) in a clear and uniform format, while adding all the necessary technical markup for search engines.

Insert opening hours of your company - Our Local SEO plugin makes it easy to show your opening hours in a clear and uniform format.

Insert a store locator - The store locator will allow customers to easily find the nearest location of your company. Customers can fill in their home address and a list of the nearest locations of your company will appear.

How to Optimize your site for Google "In-depth articles" feature?

Often when you're searching on Google for a person or organization name, or other broad topic, you'll find a block of search results labeled "In-depth articles." These results provide high-quality content to help you learn about or explore a subject. While the feature is based on algorithmic signals, there are steps you can take as a webmaster to help Google find your high-quality, in-depth content and best present it to users in the search results page. 

Optimize your site for the "In-depth articles" feature

Schema.org Article markup

In general, we'll do our best to understand the metadata you provide for your pages to better present search results to users. For this feature, it's particularly helpful if you can implement certain aspects of the schema.org Article markup, notably the following attributes:

• headline
• alternativeHeadline
• image (note: the image must be crawlable and indexable)
• description
• datePublished
• articleBody

Authorship markup

Authorship markup helps our algorithms to find and present relevant authors and experts in Google search results. Learn more about authorship.

Pagination and canonicalization

For multi-part content, proper pagination markup using rel=next and rel=prev can help our algorithms correctly identify the extent of those articles. In addition, it’s important that canonicalization is done correctly, with a rel=canonical pointing at either each individual page, or a “view-all” page (and not to page 1 of a multi-part series). Learn more about pagination and canonicalization.

Logos

A logo is a great way help users recognize the source of an article with a quick glance. As a webmaster, there are two ways you can give Google a hint about which logo to use for your website:

1. Create a Google+ Page and link it to your website. Choose an official logo or icon as the default image.
2. Use organization markup to specify your logo.

Note that it may take some time for logo changes to be reflected in search results.

Restricted Content & First Click Free

If you offer subscription-based access to your website content, or if users must register for access, then search engines may not be able to access some of your site's most relevant content. If Google can't properly crawl and index your content (including text, images and videos), we can't show it in our search results (including the "In-depth articles" feature). Implementing First Click Free is one easy way to make sure your content is accessible to Google's search crawlers so it can be displayed in Google search results. Learn more about First Click Free.

WordPress In-Depth Article Generator

If you are using WordPress for your Blog, there is a plugin that you can install to Generate posts metadata for your pages to better present search results to users. Download it from Here! 

How OutBrain Amplifying Content Works?

Dreaming of seeing your article featured on the CNN, USA Today, NY Times, or many other big names?

Outbrain.com for amplifying content is offering an exciting PPC advertising method, not for ads like Google, Microsoft, and yahoo are doing, but for actual content titles.

So, how does Outbrain works?  

Here is what they say about themselves:

Outbrain is the only content discovery platform dedicated exclusively to the distribution of high-quality content.
With Outbrain Amplify, links to your content appear as recommendations on the web's largest content publishers including sites like Wall Street Journal, Reuters & People.com.
Plus, Outbrain optimizes on engagement so the more interesting your content and the more traffic you drive, the more you will be recommended around the web.