Amazon has unveiled a new version of Kindle FreeTime on its Kindle Fire and Kindle Fire HD tablets, which adds new educational and management features designed for parents with children who use the devices.
The free FreeTime app allows parents to set daily educational goals for reading and learning. With new Educational Goals, parents can set additional goals for their kids — for example, to read 30 minutes every day. Parents of younger children who can't yet read can set goals to use educational apps such as those that help teach counting, learning letters, and matching shapes.
Additionally, parents can now choose to make sure their kids have reached their educational goals before they can watch cartoons or play games. Tapping on "Learn First," means all non-educational content is removed from the child's FreeTime library until they have met their daily reading or educational goals. The most popular kids' books and apps on Amazon have been categorised as education or entertainment, so when a parent sets goals for Learn First, the work of identifying which content is educational versus entertainment has already been done.
Time Limits allows the devices to be locked at specific times. For example, parents can set a Bedtime so FreeTime only works during the time of day that is selected.
The online retailer said that the new educational features will be delivered automatically to any Kindle Fire tablet that has the FreeTime app in the coming weeks, just in time for Christmas.
Jorrit Van der Meulen, Amazon's vice president of Kindle devices, said "We know kids spend a lot of time every day looking at screens, and we're excited to add new tools that help parents make this time more educational."
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