UK buyers fleeced in tablet storage memory 'rip-off'




expertreviews.co.uk-siena -

A new investigation has found that some manufacturers are charging more than a 1,000% mark-up for extra storage space on popular tablet computers such as Apple's iPads or Google's range of Nexus devices.


Which? found that buyers opting for a 32GB iPad Air will have to pay £80 more than they would for the 16GB version, despite it costing Apple an estimated purchase price of less than £6 to buy the additional memory at market prices.


Which? noted that tablet manufacturers can buy Flash memory storage at a market price of £5.95 for 16GB, yet Google charges an extra £70 to increase the memory on its Nexus 10 from 16GB to 32GB, and Amazon charges £40 extra for the same storage increase on its Kindle Fire HDX 8.9.


The UK consumer organisation also found that the actual amount of available storage space is not the same as advertised because operating systems and built-in apps take up space - in a 16GB Samsung Galaxy Tab 3, only 10GB is left for songs, apps and photos, for example.


Which? editor Richard Headland said: “With tablets in demand this Christmas, buyers will be shocked to discover what a raw deal they're getting on built-in memory. If you want the best value storage, then buy a tablet with a SD or microSD slot and add a memory card for a fraction of the cost".


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