iPad Air usage reports suggest an incredible opening weekend for Apple




expertreviews.co.uk-siena -

Apple's iPad Air tablet might have only gone on sale on Friday, but it may have already exceeded the opening weekend sales of previous iPad models.


Mobile app marketers Fisku reported that the iPad Air had a "remarkable opening weekend", with usage levels far greater than those seen when the iPad 4 launched earlier this year.


As of yesterday, the iPad Air is now making up 0.69% of active iOS tablets using Fisku-monitored apps. "While that's objectively a pretty small share, it stands out when compared to recent iPad launches," the company said.


After the opening weekend a year ago, the iPad 4 had just 0.14% of Fiksu network activity, and the iPad mini had 0.21%. That means the Air is seeing five times the usage the iPad 4 did two days after launch - and more than three times that of the iPad mini.


"Since those two launched the same day, they may have diluted the demand somewhat -- but even combined they only saw 0.35% of usage after the launch weekend. So the iPad Air is seeing twice as much usage as the iPad 4 and the iPad mini combined," Fiksu added.


"The real kicker is that the growth of the Air is just getting started."


For its report Fiksu sampled batches of 10M recorded app events (launches, purchases, and registrations) every hour, from apps that use Fiksu's SDK. It then charted the percentage of active iOS tablets on each version.


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