The future looks bleak for anyone hanging on for a new BlackBerry smartphone, as telecoms experts forecast that the troubled Canadian company will focus on software, rather than hardware in the future in order to stay afloat.
Telecoms analysts Ovum suggested that a new rescue bid for the company seems to suggest that its future focus will be on enterprise software and device management, rather than handsets like the recently launched Z30.
The comments come after BlackBerry announced that it would receive a $1 billion investment from Fairfax Financial and other third parties, representing the end of its search for strategic alternatives to take the company forward.
Fairfax had wanted to acquire BlackBerry outright, but with the deadline looming yesterday it looks like it fell short of raising the necessary funds. This now represents "plan B", according to Ovum’s chief telecoms analyst, Jan Dawson.
“The appointment of enterprise software veteran John Chen, former CEO of Sybase, as chairman and interim CEO of BlackBerry suggests that Fairfax and others see the company’s future in software rather than devices. This makes sense in light of BlackBerry’s sputtering device shipments over the past few months, but it’s still not clear where that growth will come from," Dawson said.
He added that BlackBerry’s new investors seem to see its future in software, which means using BlackBerry servers as the core of a broader enterprise device management platform.
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