Smartphones running the Windows Phone mobile operating system are selling at an unprecedented rate across Europe, according to newly released market estimates.
The latest sales data from Kantar Worldpanel ComTech shows that for the three months leading to August, the Microsoft mobile platform that has struggled for so long against Google's Android and Apple's iOS is finally making some progress - possibly aided by mid-range devices such as the Nokia Lumia 625 and high-end camera phones like the Lumia 1020.
Windows Phone posted its highest ever sales share of 9.2% across the five major European markets and is now within one percentage point of iOS in Germany. It hit double digit sales share figures in France and Great Britain with 10.8% and 12% respectively – the first time it has recorded double digits in two major markets.
Android remains the top operating system across Europe with a 70.1% market share, but its dominant position is increasingly threatened as growth trails behind both Windows and iOS.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said that after years of increasing market share, Android adoption is slowing down. He pointed out that Android’s growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year in the face of a "sustained comeback" from Sony, Nokia and LG.
Sunnebo added: "Windows Phone’s latest wave of growth is being driven by Nokia’s expansion into the low and mid range market with the Lumia 520 and 620 handsets. These models are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone".
Meanwhile, BlackBerry’s troubles continue. The operating system now accounts for just 2.4% of sales across the big five European markets and 1.8% in the United States.
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