We’ve been hearing about Facebook’s video ad strategy for quite some time now. Advertisers who’ve been waiting to waiting to leverage this platform may have to wait until next year. Sources tell AllThingsD that Facebook has been informing advertiser clients not to expect rollout of the auto-play video ad this year.Facebook was expected to reveal these video ads earlier in July. In fact, we’ve been hearing about this ad format since last year. It has been pushed back several times now.
Not until 2014
In spite for the delays, the demand for Facebook video ads is reportedly very high. Currently the video ads are being delayed as Facebook knows the risk of upsetting its user base with the ads. Though there would be an option to turn off the audio, these auto-play ads could upset its viewers. Facebook wants time to evaluate how its users would react to such videos, says the report. Though the social giant hasn’t yet made anything official, some of its lucrative marketing partners are said to be American Express, Coca-Cola, Ford, Diageo and Nestle. Earlier this year, Jefferies & Co. had said that Video ads could become the next billion-dollar business for Facebook.
Facebook is also trying to broaden its effort to show ad payoff. It is reportedly is expanding a service that lets a group of major marketers measure the effectiveness of their ads, in the company's latest move to prove that advertising on the world's largest social network leads to real world sales.
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