Lloyd's List, which claims to be the world’s longest-published newspaper is all set to go completely digital starting December 20 2013. The paper was founded in 1734 and provides news, analysis and data source for the global shipping industry. Richard Meade Editor of Lloyd’s list officially posted, “When Lloyd’s List started back in 1734 we offered our customers access to the news and information that was vital to their business. That aim has not changed, but the technology has.” Meade believes that the digital approach will offer new avenues and opportunities to innovate an up-to-the-minute service that offers in-depth news and information on every aspect of shipping. He also talks about market intelligence and data provision which can be tailored to suit readers.
World's longest-published newspaper to go digital
He also revealed that only 2 percent of the overall readers currently use print-only and no other means to access Lloyd’s List. Lloyd’s List has invested in digital and mobile platforms for years now, and the move away from print will allow more time and resource to build on that with innovative approaches to data and a more bespoke service that offers content tailored to individual customer needs.Lloyd’s List started as a printed notice pinned to a coffee shop wall in London and slowly became shipping industry’s most sophisticated online intelligence tool. It has been consistently evolving over the years. Meade further said that, “The success of our digital offering has been unequivocal and the vast majority of our customers now rely on the enhanced capabilities of digital. That is why Lloyd’s List is now set to become a digital only service.”
ReadMore:Android Games
No comments:
Post a Comment