Customizing Google Analytics Data

Google Analytics has a lot of data (about 200 piece of information) that can help you know everything about your website. But Everything is too much, especially for big sites. That's why you need to cut data to give the right department only what they need. 

Small Business Owner:

1. Total Visits
2. Bounce Rate
3. Conversion Rate
4. Visits from a Mobile Device
5. Returning Visits Rate
6. Total Visits (Trend)
7. Top Keywords from Organic (Visits)
8. Top Sources (Visits)
9. Top Pages (Pageviews)
10. Top Referrers (Visits)
11. Top Countries (Visits)

Manager / CxO

1. Total Visits
2. Conversion Rate
3. Average Visit Value
4. Average Visit Value (Goal)
5. Total Goal Value
6. Cost
7. Top Converting Goals
8. ROI (Returns on Investment)
9. Total Visits (Trend)
10. Conversion Rate (Trend)

SEO

1. Total Visits
2. Visits from Organic
3. Conversions from Organic
4. Conversion Rate from Organic
5. Top Search Engines
6. Visits from Organic Trend
7. Top Landing Page from Organic (Visits)
8. Top Keywords from Organic (Visits)

Paid Search

1. Total Visits
2. New Visits from Paid Search
3. Clicks
4. Impressions
5. Ratio of New Visits From Paid Search
6. Cost
7. Conversions from PPC
8. Cost per Conversion
9. CTR (Click-through-rate)
10. ROI (Returns on Investment)
11. Top PPC Campaigns (Visits)

eMarketing

1. Total Visits
2. Total Visits (Trend)
3. Conversion Rate
4. Pages per Visit
5. Bounce Rate
6. Returning visitors
7. Conversion Rate (Trend)
8. Top Countries (Visits)
9. Top Sources (Visits)
10. Top Keywords from Organic (Visits)

Business Performance

1. Total Visits
2. Conversions (Goal)
3. Revenue (Goal)
4. Total Goal Value
5. Transactions
6. Revenue per Visit
7. Conversion Rate
8. Revenue per Transaction
9. Average Visit Value

E-Commerce

1. Total Visits
2. Revenue (Goal)
3. Transactions
4. Revenue per Transaction
5. Revenue per Visit
6. Revenue (Trend)
7. Items per Transaction
8. Transactions (Trend)
9. Transactions per Source
10. Revenue per Source
11. Visits to Transaction
12. Days to Transaction

Mobile Performance

1. Visits from Mobile
2. Visits from Mobile Trend
3. Visits from a Mobile Device
4. Mobile Interaction Type
5. Top Mobile Devices Branding (Visits)
6. Top Mobile Devices (Visits)
7. Top Mobile Platform (Visits)

Lead Generation

1. Total Visits
2. Conversions (Goal)
3. Conversion Rate
4. Average Visit Value
5. Total Goal Value
6. Conversion Rate (Trend)
7. Top Converting Goals

Onsite Social Media

1. Total Visits
2. Social Media Interactions
3. Social Media Interactions per Visit
4. Onsite Facebook Likes
5. Social Media Interactions trend
6. Onsite Tweets
7. Top Social Media Sources (Interactions)
8. Top Social Media Actions (Interactions)