Distribution of Clicks on Google’s 1st SERPs: via eyetracking and Heatmaps

Distribution of Clicks on Google’s 1st SERPs: via eyetracking and Heatmaps

Cornell University Eye-Tracking Analysis of SE Users’ Behavior

One of the most recent eye tracking studies was performed at Cornell University by Laura A. Granka, Thorsten Joachims and Geri Cay ([1]). They used a sample of undergraduate students instructed to perform search in Google for 397 queries o topics covering movies, travel, music, politics, local and trivia. This study has produced the following results.

Source: Distribution of Clicks on Search Engines Results Page