Content Creation Strategy part-1

 By Mina Adly YOUnan

Even if you are a Writer, Creator, author, or media producer your site will always need to be a hub for your industry for as big audience as you can take.

So, Apart from creating your own blog, you will need to scout the inetrnet, or your dedicated team, searching for the right stuff to curate and add to your site (or blog).

However, there is a famous quote among the internet savvys by Mitchel Kapor that says, getting information off the Internet is like having a drink from a fire hydrant.

That is when the art of Curation and Aggregation is introduced.

To be a Content Strategist you will be involved in 2 processes: 1- Finding the right relevant recent content and reintroducing it to your community (audience)

in the next blog we will talk more about tools to find the right content for you

A Creation Strategy needs you to understand the following terms:


1- Content Curation:

sourcing the right content from the inetrnet from similar industries or simialr social communities, and presenting this content to your fans in new and exciting ways. It could be articles, photos, videos, presentations, pools, or anything (But if it is anything rather than text, you should provide a summary of the content in text to help search engines understand the non-text rich media content you added) 

• Content curation begins with sourcing. To find the best content online you need to be a part of many different social communities. 
• Subscribe to blog feeds, and Twitter feeds that provide great content. Use bookmarking tools like StumbleUpon to discover unique, rare content on the net. Also, you should set up some Google Alerts to keep track of certain niche topics.
• Once you’ve gathered your fresh content, and deemed it worthy to republish on your social sites, the next step is ‘the attention grabber.’ Read the post thoroughly and create short updates that introduce the content to your community. Say something interesting and create a really great headline for each post. Never publish content without your own input or insight!

2- Content Aggregation/Syndication: 



Web syndication is a form of syndication in which website material is made available to multiple other sites. Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary or update of the website's recently added content (for example, the latest news or forum posts). The term can also be used to describe other kinds of licensing website content so that other websites can use it. (Wikipedia.org)

Content Aggregation works in opposite directions 

• Syndicating content Automatically from a content provider XML FEED based on keywords.
• Creating and publishing content that you’ve written yourself, then aggregating it.

3-Distillation: which purpose is to distill the overall noise about a topic to its most important and relevant concept. The best cases of social content curation can be catalogued into this definition;


4-Elevation: when curators draft a more general trend or insight from a mass of daily musings;


5-Mashups: or to merge different content about a topic creating a new original point of view of the same;


6-Chronology: which could be defined as historiographical content curation. Usually it consists in presenting a timeline of curated information to show the evolution of a particular topic.
content curation is the most valuable of the two. Automated posts have their place, but it’s not really in a strong social curation strategy. You should be complimenting your own content, with the best sundry content you can find, manually, on the internet.



In conclusion, 
It’s harder than it sounds. Anyone can grab the same old authority articles and use them. But then your social pages aren’t really giving your readers anything new. What you need to do, is get out there and search for the really obscure content. The stuff no one has seen, because the creator doesn’t bother optimizing it.