In order to lure subscribers into watching advertisements, Tata Docomo has announced new service dubbed GET or ‘Get Easy Talktime’. Announced in partnership with mAdcall, the telco allows subscribers to choose when they want to watch an ad and then compensates them for watching it with free talk time. For each advertisement viewed, the service provider will offer one minute of free talk time. To use the service, Tata Docomo users have to type “GET” and SMS it to 52323. Besides, users can simply give a missed call to 52323 to activate the service. Android users also get the option to download the GET app from the Google Play Store.
Get Easy Talktime
Both prepaid and postpaid customers can avail of the new service. GET is applicable for Tata Docomo’s GSM as well as CDMA networks. Moreover, it doesn’t matter which mobile OS your phone is based on - Android, Java, Symbian or BlackBerry. Data charges are applicable for watching these ads, but users can also watch these advertisements over Wi-Fi. This strategic move by Tata Docomo appears to be one of the first campaigns of this sort in India that offers free talk time for watching advertisements. Let’s wait and watch if this new move to promote mobile advertisements is a hit or miss.
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